Sumá u$s10.000 a u$s35.000* a tu negocio
...diseñando una estrategia de preventa exclusiva - simple y elegante - que te facilite promocionar y vender tu programa de alto nivel en 21 días o menos (sin complicarte con lanzamientos o embudos eternos).
(*) Con esta metodología, mis clientes han logrado resultados en el rango de u$s10.000 a u$s35.000, basado en factores internos de su negocio (experiencia, tipo de cliente, mercado apuntado, programa, estrategia de precio, etc).
¿Cómo funciona?
En mis programas utilizo una metodología diseñada por mí (basada en mis +20 años de trayectoria en consultoría de negocios y mis casi 10 años de experiencia en negocios en el mundo digital) y probada por mis clientes que busca apalancar estratégicamente tus acciones para que logres más ingresos y un mayor impacto pero también te permita acceder a más libertad lo que significa: generar más ingresos en menos tiempo, trabajando menos horas, con menos esfuerzo, menos estrategias no alineadas a tus valores, prioridades, estilo personal, etc.
Estos son los pilares fundamentales de la metodología I2L+ (más ingresos, más impacto, más libertad) diseñada para que puedas sumar u$s10.000 a u$s35.000* a tu negocio en 21 días o menos:
1
Reposicionar y elevar tu programa de alto valor
Si logras rediseñar y reposicionar tu programa para convertirlo en uno más poderoso, alineado a un resultado más atractivo, podrás éticamente cobrar 2 ó 3 veces más.
La clave está en reconocer ese “nivel de valor” que enamore a tu mejor cliente (aquel que está en mejores condiciones de lograr y valorar los resultados que prometes con menos esfuerzo de tu parte).
Este modelo está diseñado (y ha sido probado) con ofertas en este rango de precio: desde u$s997 a u$s8.400.-
Los formatos más comunes de programas de alto nivel que utilizaron este método son:
- programas de coaching,
- consultoría,
- mastermind,
- retiros de transformación,
- jornadas VIP,
- upgrades a VIP,
- diplomados,
- certificación de método propio, etc.
2
Reconocer el cliente perfecto para este nuevo nivel
Reconocer quién es ese tipo de cliente específico para quién hoy este resultado/transformación que prometes es una prioridad y que estará dispuesto a invertir más por ese resultado específico (porque lo ve como una verdadera inversión y no como una lotería), te dará toda la confianza para subir tu precio y cobrar más sin ninguna incomodidad.
3
DISEÑAR Y CREAR UNA ESTRATEGIA DE PREVENTA EXCLUSIVA
Una estrategia personalizada y simplificada de preventa exclusiva acompañada de una oferta irresistible para enamorar a tu público preseleccionado (en el punto 2) es lo que hará que empieces a notar que tu programa “casi” se vende solo, sin tener que utilizar tácticas de presión, técnicas engañosas o exagerar con promesas vacías.
Simplificarás y acortarás el proceso de marketing & ventas y aprenderás a invertir menos horas, pero a su vez lograr mejores resultados.
Resultados Reales
Aquí te comparto resultados concretos y reales que han logrado algunos de mis clientes y su estrategia principal.
NOTA: en cada caso la estrategia fue diseñada de manera personalizada en función del estilo de negocio, el programa a ofrecer, el mercado y la personalidad de mis clientes.
u$s 35.000 en 10 días con un retiro transformador (presencial)
Estrategia de preventa exclusiva, a una lista de clientes preseleccionados, con oferta irresistible. 10 días. 3 mails.
30 ventas, 3 ofertas, ticket promedio u$s1.170.-
u$s 30.000 en 2 semanas para un programa de certificación
Estrategia de preventa exclusiva (hasta agotar el cupo), a una lista de clientes preseleccionada, con oferta irresistible. 1 mail individual + en algunos casos breve llamada de 30 min.
Se pre-vendieron 10 espacios y se agotó el cupo. Precio del programa u$s 3.000.-
u$s 14.000 en 3 semanas para un mastermind
Estrategia de preventa con challenge vía whatsapp + clase.
Se vendieron 14 espacios.
u$s 12.500 en 3 semanas para un programa de coaching
Estrategia de preventa con mails p/ workshop pago + conversación 30min.
Se vendieron 5 espacios. Precio del programa: u$s2.500.-
¿Y qué es lo que podrías lograr después?
La mayoría de mis clientes ha logrado con esta primera estrategia personalizada (o sea sin lanzamientos o embudos complicados) facturar varios miles de dólares - dependiendo del cliente, negocio, precio del programa, etc.
Luego este proceso, para continuar escalando tu negocio, podrías:
Este proceso se puede replicar periódicamente: una vez al mes, una vez cada 6 meses o una vez al año, dependiendo de tus programas y tu interés.
Por otro lado, también podrías incluso automatizarlo o semi-automatizarlo para que funcione en piloto automático minimizando tu intervención.
No es una escalera, sino más bien una pirámide que te permite servir a diferentes clientes en diferentes niveles de profundidad (y precio).
INVITACIÓN A QUE TRABAJEMOS JUNTAS 1:1
Esta es una invitación especial para coaches, consultoras, mentoras o asesoras con amplio expertise en su área profesional, al menos 3 años de en el mundo online y que están facturando de manera estable unos 2.000-5.000 dólares cada mes, y que hasta ahora, la única manera que han encontrado de multiplicar x2, x3 (o más) esos ingresos ha sido mediante complejos lanzamientos que las han dejado completamente exhaustas... y están buscando alternativas más acordes a su visión y al estilo de vida que desean.
Si eres una de ellas, qué te parece la idea de sumar u$s10.000 a u$s35.000* a tu negocio en 21 días o menos, sin complicarte con lanzamientos o embudos?
Esta es mi propuesta: te ayudo a diseñar e implementar una estrategia de preventa exclusiva - simple y elegante - que te facilite promocionar y vender tu programa de alto nivel, sin lanzamientos, técnicas agresivas o embudos intrusivos - de esos que te persiguen por todos lados...
Este es un programa privado (1 a 1 conmigo) e intensivo de 30 días que te permitirá elevar tu programa de alto nivel (para que éticamente puedas cobrar 2 ó 3 veces más), crear una oferta irresistible que enamore a tu mejor cliente y además diseñar y crear una estrategia simplificada y personalizada para sumar u$s 10.000 a u$s 35.000* a tu negocio, en 21 días o menos, sin complicarte con lanzamientos o embudos.
Para proyectar cómo se verían tus resultados con esta estrategia:
PUNTOS
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¿Quiénes lograrán los mejores resultados con este programa?
Para asegurarnos que tengas los mejores resultados con este programa (o sea generes u$s10.000 a u$s35.000 con esta metodología), quiero compartirte cuáles son los requisitos que tiene que cumplir tu negocio. Como ya habrás leído, la base para no hacer promesas vacías es poder proyectar los resultados con cierto grado de probabilidad. Estos son los requisitos básicos:
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Basados en los resultados de algunas de mis clientes, aquí te comparto qué es lo que podrías lograr con mi metodología:
Huge Benefit 1
Insert some text here that summarises this specific benefit that they can get from joining your course
Huge Benefit 2
Insert some text here that summarises this specific benefit that they can get from joining your course
Huge Benefit 3
Insert some text here that summarises this specific benefit that they can get from joining your course
Huge Benefit 4
Insert some text here that summarises this specific benefit that they can get from joining your course
Algunas experiencias y
comentarios de mis clientas
Ana Cecilia Vera
Coach Argentina
(...) me sentía con la sensación de que tenía todo para elevar mis servicios a un mayor estándar y valor, pero no lo lograba. Conseguí sentir el real valor de lo que soy como profesional, liberarme de creencias que no me permitían verme a mí misma con todo el potencial que en el fondo sabía que tenía y poder plasmar en mis servicios una oferta elite que hoy me completa cada día a todo nivel. Ahora tengo más tranquilidad, alegría, ingresos y plenitud en mi vida trabajando con clientes que amo, de la manera en que más disfruto, honrando mi tiempo y las prioridades de mi vida.
Grisy Nava
Angeloterapeuta México
Fui rompiendo límites en mi mente y aprendí a descubrir cuándo es miedo al próximo nivel y cuándo es que algo no es para mí. Así logré aumentar el precio de mis programas y realinearme internamente con ese precio...
Marlene Franco
Artista Creativa y Diseñadora Gráfica USA
Siento que pulí y desarrollé una mentalidad de empresaria. He construido un modelo de negocio que funciona para mí y así conseguí el balance que hace tanto tiempo anhelaba. Pronto noté una diferencia en mí, ya que la manera en la que empecé a llevar mi negocio rápidamente se hizo más eficiente y efectiva.
Anllelic Lozada
Coach Puerto Rico
Una de estas estrategias fue muy impactante para mí. Ya no me siento con la presión de tener que vender, lo que me llevo a obtener dos clientes luego de un taller y uno más a la semana. Seguí al pie de la letra sus indicaciones y me funciono sin problemas.
Patricia Werner
Coach USA
Perdí el miedo a cobrar lo que mi trabajo vale y dejé de cometer el error de cobrar por horas. He logrado tener un mejor control financiero de mi negocio...
Isa Martinez
Coach El Salvador
Ha sido una experiencia WOW! Me ha ayudado a conectar con mi intuición y así canalizar ideas que se alinean con lo que soy y no solo con lo que sé hacer. Es como crecer de otra forma, en una dirección diferente.
Siento que "esto es para lo que he nacido"!
Es como si se me estuviera abriendo todo un mundo de posibilidades y crecimiento en formas que antes no considere ni posibles ni probables.
Here’s what people are saying about the course
This paragraph is optional, but you might want to use it to introduce your upcoming testimonials. Since you’ve just introduced your course, they should focus on how the course helped customers to obtain a huge benefit. If you haven’t got great testimonials yet, then check out our the secret to getting raving testimonials for your online course
Marie Fisher
Developer
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Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.
Carl Numan
Hotel Manager
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Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.
Gary Howard
Photographer
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Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.
Bonus
Now it’s time to introduce your Bonuses!
What else is there in the course that you haven’t explained in your modules above? Even if it’s a regular part of your course, if you haven’t mentioned it at all on your sales page yet, then it’s time to introduce it in this section as a Bonus. If you’re not sure what to put here, then check out our article on 6 great ways that you can increase the perceived value of your online course
Title of your first bonus
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
Title of your second bonus
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
Title of your third bonus
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
About The Course Teacher,
(Name Here)
Write this section in third-person, meaning you should not use the words ‘I’ or ‘We’ or ‘Me’. Instead, talk about the course teacher objectively using 'he' or 'she' even if you are the teacher! It’s time to show off your achievements and prove why you are the right person to be teaching this topic.
But just after you’ve talked yourself up, make sure you end on a friendly note. You don’t want to sound intimidating, you want to sound knowledgeable and friendly.
Here’s what people are saying about the course instructor
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting. If you haven’t got great testimonials yet, then check out our article on the secret to getting raving testimonials for your online course
Christian Doe
Architect
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These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Barbara Lane
Art Director
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These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Marie Jones
Marketing Specialist
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These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Subheading About Why Your Course Is Valuable
This section is all about price anchoring. In a moment, your visitor will be seeing the price of your online course, so you want to begin talking about the value of your course in this section so that when they finally see the price, they feel that it is reasonable.
This section is not required, but it is common on Sales Pages for online courses, especially if they are highly priced.
If you do want to include this section, help the visitor by explaining how the alternate solutions to their problems can cost much, much more than your course.
Perhaps you want to tell them what it costs to get this equivalent teaching at university. Or perhaps you’ll tell them how much you would charge for a few hours of private coaching. The goal is to give them something to gauge the upcoming price against.
This section works best if you directly list monetary numbers, such as $5000. Anyone skimming the page will immediately stop when they see a dollar sign and read the text around it. When they realise this is not the course price, they’ll keep scrolling until they do find the price and gauge it against the first number they saw.
regular course
One sentence summary of what they get
$
247
Advanced course
One sentence summary of what they get
$
347
regular course
One sentence summary of what they get
$
99
/month
Advanced course
One sentence summary of what they get
$
127
/month
Course Enrollments close on June 13th 2021
You missed out!
100% Satisfaction Guarantee for 30-Days
It has been proven time and time again that offering a satisfaction guarantee or refund policy increases sales. And not just by a little bit. It makes a noticeable difference to conversions.
This section is important. Right after you’ve introduced the price of your online course, you need to do everything you can to alleviate purchase anxiety. As soon as a visitor sees the price, they will start to think of all the reasons why they shouldn’t buy. That’s why it’s important to have your refund policy immediately after the first time your price is mentioned.
Don’t wait! Look at what past students have to say about this course
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety. If you haven’t got great testimonials yet, then check out our article on the secret to getting raving testimonials for your online course
Debra Grant
Reporter
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These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Linda Parker
Police Officer
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These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Glenda Sanders
Financial Advisor
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These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Frequently Asked Questions
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
regular course
One sentence summary of what they get
$
247
Advanced course
One sentence summary of what they get
$
347
regular course
One sentence summary of what they get
$
99
/month
Advanced course
One sentence summary of what they get
$
127
/month
Nota personal
This is your final chance to offer a personalised encouragement to your visitor. Warmly explain that this course is something you are proud of and that you hope to they’ll sign up so you can help them overcome their problems and get that amazing result!
